Most advertising budgets aren't lost to bad ads — they're lost to good clicks arriving at slow pages, unanswered calls and unfollowed quotes. We fix the destination before buying the traffic. Then advertising becomes an accelerant rather than an expense.
The click cost twelve dollars and did its job. Then the page took six seconds to load. Or the call went unanswered. Or the enquiry sat for four days before anyone replied. The advertising takes the blame, the real leak goes unexamined, and the budget gets increased.
This is why "we tried Google Ads and it didn't work" is the most common sentence in local marketing. Advertising multiplies whatever it lands on — a converting system, or a leaking one. It's also why we're one of the few agencies that will tell you not to advertise yet.
Not "we'll boost some posts." Proper campaign management, wired into the same tracking as the rest of your system.
Appearing the moment someone searches "emergency dentist near me" or "hot water repair" in their suburb. The highest-intent traffic that exists.
For services people discover rather than search for: cosmetic treatments, skin and laser services, renovations, landscaping. Demand creation alongside Google's demand capture.
Every campaign gets its own fast, matched page. Never "send them to the homepage and hope."
Every enquiry traced to the search term that produced it. We remove what doesn't convert and reinforce what does.
You set the ceiling; spend flows from your account directly to Google and Meta. Our fee is never blended into "media spend."
Spend, enquiries, cost per booking. The three figures that matter — in plain English, every two weeks.
We confirm your profile, website and follow-up actually convert before a dollar is spent. If they don't, we fix that first — considerably cheaper than subsidising the gap with ad spend.
Campaigns, landing pages and tracking, live within two weeks — starting narrow on your highest-value work and areas.
Budget moves toward the search terms that produce bookings, not clicks. Fortnightly report keeps you across every dollar.
If the foundation leaks, advertising simply makes the leak more expensive. Repairing a $2,000-a-month leak outperforms buying $2,000 a month of traffic to pour through it. An agency that always approves more ad spend isn't managing your budget — it's managing its own revenue.
It depends on your industry and how competitive your keywords are locally — we'll give you a specific number in your strategy call, not a vague range on a website. As a principle: enough to get real data within the first month, capped so it can never run away from you. Ad spend is separate from the management fee and always visible to you.
They do — and that's the problem. Ads pointed at a weak profile, thin reviews and no follow-up produce expensive clicks and few bookings. We gate ads behind a converting foundation because that's when they actually make money. It costs us revenue to say this. We say it anyway.
You do. Google Ads and Meta accounts are created in your name, with your billing, and we work in them as managers. If you ever leave, the accounts, the data and everything we learned stay with you.
Broadly: Google captures demand that already exists ("I need an emergency dentist now"), Meta creates demand for services people put off (cosmetic treatments, renovations, landscaping). Most businesses start with Google Search, then add Meta for seasonal pushes and expansion. Your audit and strategy call give you a specific answer.
Fast — usually within days of launch, which is exactly why they're the accelerant in the system rather than the foundation. The first month is about buying data and tuning; from there, we optimise toward a stable cost per booking.
Along with full social media management, multi-area expansion, priority support and fortnightly reporting. No lock-in, cancel anytime. Also available to Grow clients once their foundation converts.
The free Advertising Readiness Assessment: we test your landing experience, response speed and follow-up before you spend anything, and give you a straight yes, no, or not yet.
Get my Readiness Assessment →