Before anyone reads your website, they meet your Google profile. Most local businesses set theirs up years ago and haven't touched it since โ which is exactly why the top three positions are winnable.
The map results show three businesses; everyone else sits behind "more places." Google awards those positions to profiles that demonstrate an active, trustworthy business โ accurate categories, recent photos, weekly activity, answered questions, responded reviews.
A dormant profile doesn't merely underperform; it quietly signals to Google that the business may no longer be operating. Meanwhile, competitor listings appear on your own profile, and anyone can suggest an edit to your opening hours. Left unattended, your profile is a public listing that other people are allowed to edit.
The one-off setup done properly, then the weekly upkeep that keeps you climbing while competitors' profiles gather dust.
Ownership properly claimed and secured, duplicate listings removed, service areas mapped to where you genuinely operate.
The categories Google actually matches searches against โ reviewed against what your top competitors use, so you appear for the right terms.
A profile that demonstrably belongs to an active business: recent work, current premises, weekly posts.
Unauthorised edits, hour changes and suspicious reviews caught and reversed before they cost you a weekend of enquiries.
Every public question answered and every review responded to โ professionally, in your voice, within days.
How many people found you, called you, and requested directions. Real figures, monthly, in plain English.
We identify every issue Google sees, including the ones invisible from your side, and take secure ownership.
Categories, services, photos and call tracking โ rebuilt properly and wired into your single inbox and review engine.
Weekly activity, continuous monitoring, and a monthly plain-English report. The upkeep that keeps you ranking while others fade.
More people in your area will view your Google profile this month than your website, your signage and your reception combined. It should be your hardest-working asset โ not your most neglected one.
Yes โ Google has a specific mode for service-area businesses where your address stays hidden and your coverage area is shown instead. Setting this up incorrectly is a common cause of suspensions, so it's one of the first things we check.
Usually, yes. Suspensions are typically triggered by fixable issues โ address problems, category conflicts, or edits that tripped Google's filters. We handle the reinstatement process and, more importantly, set the profile up so it doesn't happen again.
A properly rebuilt profile usually shows more impressions within weeks, since many fixes take effect quickly. Position on the map builds more gradually, and is helped enormously by a steady review stream โ which is why the review engine runs alongside it from day one.
Anyone can "suggest an edit" on your profile, and Google sometimes applies these automatically. It's one of the most common silent problems we find โ wrong hours quietly turning customers away on weekends. Monitoring and reversing bad edits is part of the weekly upkeep.
Access to the profile if you have it (we'll recover it if you don't), and photos of your work or premises when you have them. Everything else is on us.
It's the foundation of the whole system, which is why it's in Found, Grow and Dominate alike. No lock-in, cancel anytime, the profile stays yours.
The free Profile Scorecard: your categories, photos, activity and protection gaps, scored against the three profiles currently ahead of you in the map results. Five minutes to read; yours to keep.
Get my free Profile Scorecard โ